Customer & Stakeholder Intelligence: research with the people who know

01Questions we answer

Pick the question closest to yours.

02Who we talk to

The people who see it first.

Not the usual experts: overlooked roles close to the problem, each holding a piece of the answer.

Customer service agent on the cancellations line
Field technician who visits customers
Former customer who switched last quarter
Reseller who handles the mid-market

03Sample report

What you would get.

HUMINT intelligence reportIllustrative sample

Why customers really leave, and when it starts

4 interviews9 findings12 sections

Bottom line

01

Most churn starts at the first invoice, months before the exit survey asks why.

02

Customers leave over the billing format, not price: the survey never offers that option.

03

Technicians spot leaving customers weeks early but have no way to flag it.

Section 4 · Churn moments by segment

Each claim is traced to the people who raised it and the people who contradicted it, then weighed by how close each source sits to the events, how recent their view is, and whether they could have heard it from one another. Each claim is traced to the people who raised it and the people who contradicted it, then weighed by how close each source sits to the events, how recent their view is, and whether they could have heard it from one another.

Section 5 · Early signals your teams already see

Each claim is traced to the people who raised it and the people who contradicted it, then weighed by how close each source sits to the events, how recent their view is, and whether they could have heard it from one another. Each claim is traced to the people who raised it and the people who contradicted it, then weighed by how close each source sits to the events, how recent their view is, and whether they could have heard it from one another.

The full report has 9 more sections, with the evidence behind every finding.

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04How it works

Map. Ask. Integrate.

01
Map
Find the people who hold the missing insight.
02
Ask
Engage them in open, structured interviews.
03
Integrate
Turn verified findings into your decision.

Watch the full research run

Get this report for your company.

Tell us who you are. A HUMINT officer will reply with the scope, timing and price.

How HUMINT works for Customer & Stakeholder Intelligence