Industry · 06

How HUMINT works for Market & Competitive Intelligence

Hear your competitor's next move from the people who see it first.

01Questions we answer

Pick the question closest to yours.

02Who we talk to

The people who see it first.

Not the usual experts: overlooked roles close to the problem, each holding a piece of the answer.

  • Procurement manager who chose the competitor

  • Former account executive at the competitor

  • Channel partner who sells both brands

  • Consultant who advises buyers in the sector

03Sample report

What you would get.

HUMINT intelligence reportIllustrative sample

Why you lose to one competitor, and how to win deals back

4 interviews9 findings12 sections
Bottom line
01

Buyers pick the competitor for onboarding support, not price: their price is often higher.

02

Your shortlist presentations go to managers; theirs reach the end users first.

03

Partners steer mid-size deals away from you because your margin payouts are slower.

The full report has 9 more sections, with the evidence behind every finding.

04How it works

Map. Ask. Integrate.

  1. 01

    Map

    Find the people who hold the missing insight.

  2. 02

    Ask

    Engage them in open, structured interviews.

  3. 03

    Integrate

    Turn verified findings into your decision.

Watch the full research run

Get this report for your company.

Tell us who you are. A HUMINT officer will reply with the scope, timing and price.

Market & Competitive IntelligenceWhy we lose deals to one competitor