Industry · 10

How HUMINT works for Innovation & R&D

Know whether your idea will sell, before you build it.

01Questions we answer

Pick the question closest to yours.

02Who we talk to

The people who see it first.

Not the usual experts: overlooked roles close to the problem, each holding a piece of the answer.

  • Operations manager in the target segment

  • Purchaser who would sign the order

  • Installer who would fit the product

  • Distributor sales rep

03Sample report

What you would get.

HUMINT intelligence reportIllustrative sample

Real demand for your new product, segment by segment

4 interviews9 findings12 sections
Bottom line
01

Users like the product, but buyers have no budget line for it until next year.

02

One segment wants it as a service, not as a product to own.

03

Installers would add a day per job, which breaks the business case for small sites.

The full report has 9 more sections, with the evidence behind every finding.

04How it works

Map. Ask. Integrate.

  1. 01

    Map

    Find the people who hold the missing insight.

  2. 02

    Ask

    Engage them in open, structured interviews.

  3. 03

    Integrate

    Turn verified findings into your decision.

Watch the full research run

Get this report for your company.

Tell us who you are. A HUMINT officer will reply with the scope, timing and price.

Innovation & R&DIs there real demand for our product